I love how Rick called friends at Amazon and did some homework.
Hey, I want a rematch! Scoble (Microsoft evangelist) vs. Werner (Amazon CTO). Topic? Would blogs be good for Amazon? Think about the draw that'd bring at some conference! :-)
Other good comments on this topic? Loren Heiny, blogger (he started a software house too). Jim Minatel, Wiley employee (book publisher!) and blogger.
