[2009-07-28] Using A Fine Balance In Decision Making Regarding Analytics 'Score' Last week I responded to some concerns raised about the dark side of analytics and this prompted a very thoughtful comment from Will Dwinnell who said
[2009-07-14] Clario - A Web-based, Data Mining And Analytics Tool clario Analytics was founded back in 2002 largely by folks from Fingerhut. The team had been working on mailstream optimization - how to manage catalogs. The best customers of a catalog marketer can get literally 100 catalogs per year and this is not good. Initially a consulting company they raised money in 2006 and launched clario Stream, a product for developing customized/personalized outbound contact streams - contact optimization or the evolution of mailstream optimization. Now they have launched their generic data mining and analytics platform, clario.
