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August 17, 2010
Social Media And Technology Trends To Keep An Eye On
By Jim Berkowitz
Here are several excerpts from an insightful post by Mark Schaefer about a McKinsey report on tech-enabled business trends, Ten Social Media and Technology Mega-trends To Watch. Be sure to check out the original source article for much more discussion on each of these trends:

1. Crowd-sourcing moves into the mainstream - In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. But in signs of the steady march forward, 70 percent of executives recently surveyed said that their companies regularly created value through Web communities.

2. Making the network the organization - Companies are pushing substantially beyond crowdsourcing to build and manage flexible employee networks that extend across internal and external borders. The recession underscored the value of such flexibility in managing volatility.

3. Knowledge worker productivity - Knowledge workers typically are highly-paid employees, so increasing their productivity is critical. Collaboration technologies are emerging to do just that.

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