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03.02.10



Flow Of Communication Using The Salmon Protocol

By Andy Beard

Salmon Protocol is actually one of the most exciting things that will be used by Google Buzz & theoretically could dramatically make huge changes to the way communication flows around all kinds of web content, whether comments on blog posts, votes & likes on Youtube videos, maybe blog posts themselves, video replies etc.

It designates the way notifications are sent "upstream" just like Salmon swimming up a river to a specific end point.

Many pundits are looking on Google Buzz as some kind of final application, whereas in many ways it is purely an introductory interface to many information protocols that in many cases are still being roughed out by programming geeks who will define how the web will work (the way various apps talk to each other) for the next decade.

I believe what I have stated about end points is important, but might need an example.
• Someone comments about one of my blog posts on Buzz

• I write a blog post linking to someone

• That person has a video from Youtube embedded in their post

• That YouTube video is a reaction to someone else's YouTube Video

• That YouTube Video was just a syndicated copy of a video originally posted on a blog post as a mp4

If that comment on Buzz is a "Salmon" how far up the stream should it flow as a final destination?

In theory the chain might never end, wheras the one definitive end point is a profile owned by the person making the comment.

Go beyond Search at Search Engine
Strategies New York - Register Today

Here is what I wrote last July which might give you an enhanced perspective about what I feel is exciting about "buzz".

The Future Of Commenting And Aggregation
An even more radical approach would be to totally get rid of "comments" as a unique entity, and many other social sites for that matter, and have only unique personal streams of media, long or short form, video, pictures, text or a mixture, and what appears on other sites, whether on a blog as a comment, or on Twitter, Youtube or an social site would just be a syndicated copy of your original content. Just one permalink for the original content, with full ownership and privacy controls over who could see it.

In many ways Youtube is just a video feed reader where you syndicate your unique video, and you should link back to the original source, and get the original source ranking :)

It is not just "Salmon Protocol", there are all kinds of other things going on underneath that need to be understood, and to be honest my own level of understanding of many of the intricacies is a little vague.

Here are a few reference links

Salmon Protocol
Magic Signatures
Activity Streams

Continue reading this article.


About the Author:
Andy Beard - Niche Marketing - Blog search engine perfomance, Wordpress and general niche and affiliate marketing tips.
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