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06.16.09 XiTi Analzyer Web Analytics Software Expanding To The US  By
Manoj Jasra
Last week I had the opportunity to catch up with Dennis Varganyi, Country Manager, of AT Internet (maker of XiTi Analzyer, web analytics software). XiTi Analyzer is emmensely popular in France and is now expanding into North America. I was quite impressed with the quality of the on board reports XiTi Analyzer comes standard with. Check out my conversation with Dennis below: [Manoj]: Why has XiTi Analyzer II has been so successful in France and different parts of Europe even though there are other options such as Omniture, WebTrends and Google Analytics? [Dennis Varganyi]: When we began, it was with a free solution called 'XiTi'. It became very popular as a no cost, dependable and supported (for free) web analytics platform. This strategy allowed us to quickly capture a lot of mind share in France, and develop the tool based on user feedback into the high end Analyzer II solution. Our solution has remained popular in France and parts of Europe due to our commitment to technology, our aggressive pricing structure, free support, strong Professional Services organization as well as quick and simple implementation processes. Today, Analyzer II is the most complete web analytics solution and the only one to be available / fully supported in French, German and Spanish as well as English. [Manoj]: XiTi Analyzer II offers numerous ways of slicing and dicing every report, how important has this feature been to your clients [Dennis Varganyi]: Offering a customizable interface has always been a priority for us. We offer advanced filtering capabilities and custom reporting through choice of indicators or table elements or event interaction with the graphs. In addition to all the report customizations, we have a segmentation module that applies segments to all the interface and using all variables available. Segments can be based on a combination of different indicators. Example : All the Ontario visitors that came from a specific campaign, and also did see a specific page before subscribing to the newsletter... Our DataExplorer module offers unlimited, on the fly segmentation. It is very important for our clients as it is not necessary to: • Think of which segments to configure during the installation phase • Raise a Purchase Order when we think of a good segment which was not configured at Implementation. • Build the segment in the tag. Our tags are light and powerful; the fact that the segment is not built into the tag is another reason why our solution is fairly easy to implement.
Given how important it is to get segmented data on demand and quickly, minus the hassle of finding budget, our ability to slice and dice every report is a very significant feature for our clients. [Manoj]: Please tell us more about your Behavior Quotient metric and websites can leverage it. (please provide a screenshot, preferably the one with the radar charts/referrers) [Dennis Varganyi]: The Behavioral Quotient (BC) is an algorithm which assigns a value to the quality of a visit. This algorithm takes into consideration 5 KPIs: • Pages per Visit • Entering Visits Rate • Pages per Entering Visit • Average Duration per Visit • Average Duration per Page This is a relevant metric when comparing different sources of traffic or different periods of analysis or different categories of visitors (male vs female, Canada vs US ...). [Manoj]: Why is the "Degree of Implication" report so useful? Continue reading this article. About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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