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03.24.09 Vquence Offers Tracking And Analytics For Video Data  By
Manoj Jasra
Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week. The online SaaS (Software as a Service) product is used by Vquence's customers as a tracking tool for viral video marketing campaigns and to undertake deep data analysis on online video statistics. Dr Silvia Pfeiffer, Vquence's CEO and former CSIRO research scientist, reported in her launch speech: "A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element." In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily. Vquence's new VQmetrics product can collect and analyse usage and engagement statistics from a large set of social video networks and provide near-realtime reporting, which allows marketers to continuously improve on their strategies.
Vquence also offers consulting for agencies rolling out viral video campaigns making sure the videos are exposed to a sizeable number of eyeballs through social networking approaches. "We have developed the backend crawling and data management infrastructure for VQmetrics during the last two years. It runs on Linux in the Amazon compute cloud which makes it highly scalable so we can manage the millions of data points that we deal with daily", says John Ferlito, Vquence's CTO. "We have funded the recent developments through technology consulting, since the current financial markets are not favourable for acquiring investment. We are very proud to be able to offer this product to the Australian market now", says Dr Pfeiffer. Comments About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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